1994

It all starts in Birmingham

Ryan Martz and David Miller, two friends with a shared vision, come together to establish a modest workshop focused of clothing repair, aiming to breathe new life into worn and cherished garments.

1995

From vision to reality

Ryan and David noticed a lack of truly high-quality hoodies in the market, so they decided to create their own model, focusing on versatility, durability, and comfortable. This hoodie became an expression of their commitment to quality and sustainability.

1997

Fashion meets football

The first hoodie model created by Ryan Martz and David Miller made a noticeable debut, immediately drawing attention. "The Guardian," a renowned London newspaper, published an article detailing how they crafted custom hoodies for the Birmingham City Football Club, a famous team based in Birmingham, England. This collaboration not only affirmed the quality and appeal of their hoodies but also represented a significant nod to their local roots, bridging the worlds of fashion and sports.

2001

A move inside

Our business, specializing in hoodie production, has proven to be successful but seasonal. Our founders have decided to expand our product line by creating new models and repositioning towards the female audience.

2005

Expanding horizons

With the growing demand for our products and the strategic shift towards targeting the female demographic, our expansion extended beyond Birmingham. We proudly opened stores across the United Kingdom, bringing our unique line of merchandise to various cities and towns.

2006

Building the brand

When David Miller and Ryan Martz decided to invest in the brand Hood&Co, they recognized that the key to success would lie in original product design. Actively recruiting talented designers, they offered them the opportunity to express their creativity and inspiration through hoodie collections. Miller and Martz fostered diversity in styles and ideas, aiming to create unique designs that reflected contemporary trends and audience tastes. Their insight and commitment to quality attracted top designers, helping the Hood&Co brand become sought-after and recognizable in the fashion market.

2010

Online evolution

In 2010, recognizing the importance of online presence, David Miller and Ryan Martz decided to launch an e-commerce store to expand access to their products. They invested in developing a modern and user-friendly website offering a wide range of products, streamlined ordering process, and fast delivery. The creation of the online store allowed them to broaden their audience and increase sales volume, opening up new opportunities for brand growth and development.

2014

Artistic fushion

In 2014, our brand embarked on an exclusive collaboration with a renowned artist, creating a unique limited-edition collection of hoodies adorned with their original artworks. This collaboration became a sensation, attracting a multitude of admirers and becoming a sought-after collectible among art and fashion enthusiasts.

2015

Nature first

We're on a mission to eliminate plastic (oil-based fibres) from our apparel. Currently, 95% of fibres used are plant- based or recycled.

2019

Fashion week

In 2019, our brand was invited to participate in Milan Fashion Week, where we showcased our collection of garments. Our collection was presented alongside renowned fashion houses, garnering attention from fashion critics and celebrities alike. Our participation in this prestigious event underscored our reputation as an influential and fashionable brand, while also opening up new opportunities for collaboration and growth.